Category: Digital Marketing - Australian SEO Pro

Jul 30, 2023 Tobias Fairchild

What is text message marketing?

Hey there folks! Let's dive into the world of text message marketing, a super-cool way businesses are reaching out to us these days. Imagine your trusty, old phone buzzes with a message - but it's not just your buddy sending memes, it's your favorite brand with a special offer! This is text message marketing, a direct line between businesses and customers using good old SMS. So, next time your phone buzzes, it might just be a fantastic deal flying in - how exciting is that?

Jul 22, 2023 Tobias Fairchild

Is digital marketing tangible and quantifiable?

In my exploration of digital marketing, I've found that it's indeed tangible and quantifiable. Unlike traditional marketing, digital marketing allows us to accurately track and measure the impact of our campaigns, thanks to analytics tools. We can see real-time data such as click-through rates, engagement rates, and conversion rates. Not only does this provide immediate feedback, but it also helps us refine our strategies on the go. So, yes, digital marketing is not just a buzzword; it's a measurable, tangible method of reaching customers.